This communication campaign was created to raise students’ interest in apprenticeships.
It ran from September to the end of October, and was designed to convince those who were a bit lost that apprenticeship is a career option worth considering.
We used gaming codes to create quick identification. A landing page with a questionnaire leading to personalized messages was also set up: mywinwin.lu, the aim being to provide quick answers to any questions these young people might have.
The campaign was mainly a digital campaign.
CLIENT: CHAMBRE DE COMMERCE
AGENCY: COMED
PRODUCTION: Art Direction