Statec organised the national census in Luxembourg and entrusted us with the information campaign. Our mission was first to raise awareness of the census, then to provide information on the dates and procedures, to accompany the citizen and encourage him or her to participate online, and finally to remind him or her of the deadline. The campaign had to be multi-channel and reach all communities in Luxembourg.
We decided to target Luxembourg’s major communities by adapting the messages to show the multi-cultural nature of the country and to highlight all the generations of Luxembourgers and immigrants who forge the Luxembourg of today and tomorrow.
PRODUCTION: Art Direction