To create a campaign for Euromillions in line with the new direction of the brand: more human, less ‘bling bling’, and clearly different from the low-million lotteries.
CLIENT: LOTERIE NATIONALE
AGENCY: COMED
PRODUCTION: Art Direction
To create a campaign for Euromillions in line with the new direction of the brand: more human, less ‘bling bling’, and clearly different from the low-million lotteries.
CLIENT: LOTERIE NATIONALE
AGENCY: COMED
PRODUCTION: Art Direction