To create a campaign for Euromillions in line with the new direction of the brand: more human, less ‘bling bling’, and clearly different from the low-million lotteries.
![](https://celinechevet.com/wp-content/uploads/2022/03/C_comedlu_projets_LOT_CampEuro2021_1-scaled-1.jpg)
![](https://celinechevet.com/wp-content/uploads/2022/03/C_comedlu_projets_LOT_CampEuro2021_3-scaled-1.jpg)
![](https://celinechevet.com/wp-content/uploads/2022/03/C_comedlu_projets_LOT_CampEuro2021_2-scaled-2-1024x688.jpg)
![](https://celinechevet.com/wp-content/uploads/2022/03/C_comedlu_projets_LOT_CampEuro2021_4-scaled-1-1024x688.jpg)
CLIENT: LOTERIE NATIONALE
AGENCY: COMED
PRODUCTION: Art Direction
To create a campaign for Euromillions in line with the new direction of the brand: more human, less ‘bling bling’, and clearly different from the low-million lotteries.
CLIENT: LOTERIE NATIONALE
AGENCY: COMED
PRODUCTION: Art Direction