Our client, Elysis, asked us to create a campaign to promote the subscription for its two nursing homes, in Kirchberg and Esch-sur-Alzette.
The subscription is done by purchasing a care guarantee. This is a unique concept in Luxembourg.
This first campaign was a good opportunity for the client to talk about the subscription while highlighting the values of the nursing homes: respect, innovation and quality.
We created this campaign in two phases: an emotional approach and a humorous approach, one responding to the other.
PRODUCTION: Art Direction