The concept is to have a pop-up store with an experience and a sub-brand image for Albert Heijn Asian food sector. We created a logotype type which represent joy and conviviality with the «asian food» codes.
![](https://celinechevet.com/wp-content/uploads/2022/02/01-1.png)
![](https://celinechevet.com/wp-content/uploads/2022/02/05-2-scaled.jpg)
![](https://celinechevet.com/wp-content/uploads/2022/02/04-2-scaled.jpg)
![](https://celinechevet.com/wp-content/uploads/2022/02/02-2.jpg)
![](https://celinechevet.com/wp-content/uploads/2022/02/03-2.jpg)
CLIENT: ALBERT HEIJN (BELGIUM)
AGENCY: BETOCEE
PRODUCTION: Concept, logotype