The Police Grand-Ducale commissioned us to design their autumn 2022 recruitment campaign for B1 and C1 careers.
The idea behind our concept was to raise awareness of the usefulness of the police profession, the importance of its missions, the vocation it gives, and the fulfillment and commitment it represents. The diversity of the police profession is expressed through scenes where people are waiting for the police to arrive: burglary, road accident, missing child.
We wanted to show the values of the profession: availability, protection, help, listening, commitment, to emphasize the feeling of becoming useful to society.
CLIENT: POLICE LËTZEBUERG
AGENCY: COMED
PRODUCTION: Conception and script