The House of Training entrusted us with the production of its new campaign. The aim was to boost brand awareness and promote the new training catalog.
Our concept was to promote the House of Training’s offer through the diversity of its training courses and the strength of its expert trainers. On one hand, we focused on a generic message to boost the client’s brand image: “All your choices lead to the House of Training”. On the other hand, we highlighted specific training sectors: architecture, IT, finance, etc.
CLIENT: CHAMBRE DE COMMERCE
AGENCY: COMED
PRODUCTION: Conception